Konya-Baumbach, Elisa; Schuhmacher, Monika; Kuester, Sabine; Kuharev, Victoria (2020). Making a first impression as a start-up: Strategies for a successful digital innovation launch (Mannheim Business Research Insights 1). University of Mannheim, Business School
Full text not available from this repository. (Request a copy)
Official URL: https://www.bwl.uni-mannheim.de/media/Fakultaeten/...
Item Type: |
Report (Report) |
|---|---|
Division/Institute: |
Business School > Institute for Marketing & Global Management > Marketing Business School |
Name: |
Konya-Baumbach, Elisa; Schuhmacher, Monika; Kuester, Sabine and Kuharev, Victoria |
Series: |
Mannheim Business Research Insights |
Publisher: |
University of Mannheim, Business School |
Language: |
English |
Submitter: |
Elisa Konya-Baumbach |
Date Deposited: |
31 Mar 2023 09:50 |
Last Modified: |
31 Mar 2023 09:50 |
URI: |
https://arbor.bfh.ch/id/eprint/18959 |
Actions (login required)
 |
View Item |