Biller, Miriam; Konya-Baumbach, Elisa; Kuester, Sabine; von Janda, Sergej (2020). Effektivität anthropomorphisierter Chatbots in Kundeninteraktionen (IMU Research Insights 68). Mannheim: University of Mannheim, Institute for Market-Oriented Management
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Official URL: https://www.bwl.uni-mannheim.de/imu/newsroom/?tx_n...
Item Type: |
Report (Report) |
|---|---|
Division/Institute: |
Business School > Institute for Marketing & Global Management > Marketing Business School |
Name: |
Biller, Miriam; Konya-Baumbach, Elisa; Kuester, Sabine and von Janda, Sergej |
Series: |
IMU Research Insights |
Publisher: |
University of Mannheim, Institute for Market-Oriented Management |
Language: |
German |
Submitter: |
Elisa Konya-Baumbach |
Date Deposited: |
31 Mar 2023 09:48 |
Last Modified: |
31 Mar 2023 09:48 |
URI: |
https://arbor.bfh.ch/id/eprint/18958 |
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