Barth, Madeline; Kuester, Sabine; Konya-Baumbach, Elisa (May 2020). Within Touching Distances: Customers' Perceived Closeness in Mobile Marketing In: Proceedings of the European Marketing Academy Conference 2020. Budapest. May 27-29, 2020.
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Official URL: http://proceedings.emac-online.org/index.cfm?abstr...
Item Type: |
Conference or Workshop Item (Paper) |
|---|---|
Division/Institute: |
Business School > Institute for Marketing & Global Management > Marketing Business School |
Name: |
Barth, Madeline; Kuester, Sabine and Konya-Baumbach, Elisa |
Language: |
English |
Submitter: |
Elisa Konya-Baumbach |
Date Deposited: |
31 Mar 2023 09:44 |
Last Modified: |
31 Mar 2023 09:44 |
Uncontrolled Keywords: |
Mobile Marketing; Nonverbal and Verbal Cues; Personalization |
ARBOR DOI: |
10.24451/arbor.18953 |
URI: |
https://arbor.bfh.ch/id/eprint/18953 |
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