Kuester, Sabine; Konya-Baumbach, Elisa; Schuhmacher, Monika C. (2018). Get the show on the road: Go-to-market strategies for e-innovations of start-ups Journal of Business Research, 83, pp. 65-81. Elsevier 10.1016/j.jbusres.2017.09.037
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Official URL: https://www.sciencedirect.com/science/article/abs/...
Item Type: |
Journal Article (Original Article) |
|---|---|
Division/Institute: |
Business School > Institute for Marketing & Global Management > Marketing Business School |
Name: |
Kuester, Sabine; Konya-Baumbach, Elisa and Schuhmacher, Monika C. |
ISSN: |
0148-2963 |
Publisher: |
Elsevier |
Language: |
English |
Submitter: |
Elisa Konya-Baumbach |
Date Deposited: |
01 Mar 2023 13:45 |
Last Modified: |
01 Mar 2023 13:45 |
Publisher DOI: |
10.1016/j.jbusres.2017.09.037 |
Uncontrolled Keywords: |
Go-to-market strategy E-innovation Start-up Signaling theory Trust Uncertainty |
ARBOR DOI: |
10.24451/arbor.18872 |
URI: |
https://arbor.bfh.ch/id/eprint/18872 |
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