Justifiable justifications in sequential indulgent choice situations: A framework for future research based on perceived exceptionality

Feurer, Sven; Haws, Kelly L. (2022). Justifiable justifications in sequential indulgent choice situations: A framework for future research based on perceived exceptionality Journal of Business Research, 149(149), pp. 630-639. Elsevier 10.1016/j.jbusres.2022.05.044

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Much can be learned from studying the effectiveness of consumers’ justifications for their behavior across multiple sequential choice occasions, but research on this topic is scarce. In response, the present research puts forth a conceptual framework for addressing vice-virtue dilemmas through the lens of repeated justifications for indulgent choice based on the notion of perceived exceptionality over time and the salient prior decisions that help to determine this exceptionality. The authors discuss their framework for a broader understanding of indulgent choice and decision-making patterns, as well as possible process mechanisms and specific avenues for future research.

Item Type:	Journal Article (Original Article)
Division/Institute:	Business School > Institute for Marketing & Global Management > Marketing Business School
Name:	Feurer, Sven and Haws, Kelly L.
Subjects:	H Social Sciences > H Social Sciences (General)
ISSN:	0148-2963
Publisher:	Elsevier
Language:	English
Submitter:	Sven Feurer
Date Deposited:	20 Jul 2022 08:45
Last Modified:	24 Jul 2022 01:35
Publisher DOI:	10.1016/j.jbusres.2022.05.044
Uncontrolled Keywords:	Indulgence Justifications Sequential choice Licensing Self-control Perceived exceptionality
ARBOR DOI:	10.24451/arbor.17057
URI:	https://arbor.bfh.ch/id/eprint/17057