Why do innovation managers put a premium on premium?

Schaarschmidt, Mario; Walsh, Gianfranco; Segelitz-Karsten, Ariane; Hietschold, Nadine; Gurtner, Sebastian; Reinhardt, Ronny (1 January 2021). Why do innovation managers put a premium on premium? Academy of Management Proceedings, 2021(1). Briarcliff Manor, NY: Academy of Management

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Researchers and practitioners call for innovation that is affordable to consumers with a low willingness or ability to pay. However, many affordable innovation ideas may never come to fruition because they do not get past important innovation gatekeepers; managers and decision-makers’ individual-level preferences and attitudes may hinder the development of affordable innovation. This research identifies affordable innovation rejection attitudes among decision managers as a major obstacle in developing affordable innovation and proposes a scale to measure them. Across a series of qualitative and quantitative studies, this research develops and validates a parsimonious psychometric scale to measure decision-makers’ affordable innovation rejection (AIR) attitudes. The resulting six-item scale is based on a tripartite conceptualization of AIR and proves to be valid in terms of convergent, experimental, nomological, and test-retest reliability. We discuss possible applications of the scale in light of a short future research agenda.

Item Type:	Conference or Workshop Item (Paper)
Division/Institute:	Business School > Institute for Innovation and Strategic Entrepreneurship > Low-end Innovation Business School
Name:	Schaarschmidt, Mario; Walsh, Gianfranco; Segelitz-Karsten, Ariane; Hietschold, Nadine0000-0002-5624-8860; Gurtner, Sebastian and Reinhardt, Ronny
Subjects:	H Social Sciences > H Social Sciences (General)
ISSN:	0065-0668
Series:	Proceedings
Publisher:	Academy of Management
Language:	English
Submitter:	Nadine Gurtner
Date Deposited:	16 May 2022 10:07
Last Modified:	12 Jun 2023 21:46
Related URLs:	Publication
URI:	https://arbor.bfh.ch/id/eprint/16932