Schneller, Annina (2021). Authenticity and Credibility in Science Communication Design: A Rhetorical Approach Design Issues, 37(4), pp. 59-71. MIT Press 10.1162/desi_a_00658
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The communication of scientific knowledge is traditionally oriented towards objective truth and facts, and builds on the authority of science. This article argues that, besides or even opposite to these aims, creating authenticity has become a major factor of successful science communication. Conveying a “personal touch,” or giving the audience a feeling of “being real,” are crucial promoters of credibility. Significant methods of gaining trust and sympathy on the level of textual as well as visual presentation are disclosed by exploring a bestselling popular scientific book, and with references to ancient rhetorical texts.
Item Type: |
Journal Article (Original Article) |
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Division/Institute: |
Bern Academy of the Arts Bern Academy of the Arts > Institute of Design Research |
Name: |
Schneller, Annina |
Subjects: |
H Social Sciences > H Social Sciences (General) N Fine Arts > N Visual arts (General) For photography, see TR N Fine Arts > NC Drawing Design Illustration P Language and Literature > PT Germanic literature |
ISSN: |
0747-9360 |
Publisher: |
MIT Press |
Language: |
English |
Submitter: |
Annina Schneller |
Date Deposited: |
25 Jan 2022 15:41 |
Last Modified: |
01 Apr 2022 02:30 |
Publisher DOI: |
10.1162/desi_a_00658 |
Uncontrolled Keywords: |
design rhetoric, communication design, science communication, visual rhetoric, authenticity, dissimulatio artis, credibility, persuasion |
ARBOR DOI: |
10.24451/arbor.16499 |
URI: |
https://arbor.bfh.ch/id/eprint/16499 |
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