Reinhardt, Ronny; Hietschold, Nadine; Gurtner, Sebastian (2017). Overcoming consumer resistance to innovations - an analysis of adoption triggers R&D Management, 49(2), pp. 139-154. 10.1111/radm.12259
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Item Type: |
Journal Article (Original Article) |
|---|---|
Division/Institute: |
Business School > Institute for Innovation and Strategic Entrepreneurship > Low-end Innovation Business School |
Name: |
Reinhardt, Ronny; Hietschold, Nadine and Gurtner, Sebastian |
Subjects: |
H Social Sciences > H Social Sciences (General) |
ISSN: |
00336807 |
Language: |
English |
Submitter: |
Nadine Gurtner |
Date Deposited: |
15 Jan 2019 14:24 |
Last Modified: |
06 Mar 2023 18:05 |
Publisher DOI: |
10.1111/radm.12259 |
ARBOR DOI: |
10.24451/arbor.16 |
URI: |
https://arbor.bfh.ch/id/eprint/16 |
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