The key role of consumer perceived ownership for consumer reactions to product automation: scale development, validation, and empirical evidence

Kremer, Patrick; Feurer, Sven (2021). The key role of consumer perceived ownership for consumer reactions to product automation: scale development, validation, and empirical evidence In: European Marketing Academy EMAC Conference 2021. Madrid, ESIC Business & Marketing School. May 25-28, 2021.

This research presents the development of the “Consumer Perceived Ownership” (CPO) multi-item measurement scale as an extension of the currently available measurements of perceived ownership. CPO aims to extend the existing body of research on perceived ownership in consumer psychology by examining how the various antecedents of perceived ownership interact and what role experiences and memories play in creating ownership feelings for consumers. The proposed scale differentiates between three dimensions that reflect CPO: controlling, coming to know and investing the self into the target. We first assess the scale’s reliability and validity. Subsequently, an experimental study utilizes the newly developed scale such that it tests and finds the mediating effect of product automation on product evaluation through CPO, demonstrating the importance of the construct in the focal context.

Item Type:	Conference or Workshop Item (Speech)
Division/Institute:	Business School > Institute for Marketing & Global Management Business School
Name:	Kremer, Patrick and Feurer, Sven
Subjects:	H Social Sciences > H Social Sciences (General)
Language:	English
Submitter:	Sven Feurer
Date Deposited:	20 Sep 2021 15:15
Last Modified:	23 Sep 2021 02:18
URI:	https://arbor.bfh.ch/id/eprint/15141