Growing Influence of Fake News on Social Media and the Web. Possible Effects on Consumer Attitude and Brand Reputation

Kaya, Ugur; Gees, Thomas; Koumpis, Adamantios (7 February 2020). Growing Influence of Fake News on Social Media and the Web. Possible Effects on Consumer Attitude and Brand Reputation In: „The People vs. The Power Bloc“(?) – Interdisziplinäre Perspektiven auf Pop und Populismen - 12. Jahrestagung der AG Populärkultur und Medien in der Gesellschaft für Medienwissenschaft. Bonn, Germany. 6-8 February 2020.

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It is part of the ancient Greek mythology so some type of fakes news as well, but for Heracles to kill the Lernaean Hydra, he needed a good plan. We also badly need a good plan if not to eradicate, but at least to tame the growing influence of fake news on Social Media and the Web.

Item Type:	Conference or Workshop Item (Speech)
Division/Institute:	Business School > Institute for Digital Enabling Business School > Institute for Digital Technology Management
Name:	Kaya, Ugur; Gees, Thomas and Koumpis, Adamantios
Subjects:	H Social Sciences > H Social Sciences (General)
Language:	English
Submitter:	Adamantios Koumpis
Date Deposited:	09 Jun 2020 10:46
Last Modified:	09 Jun 2020 10:46
Uncontrolled Keywords:	fake news, consumer attitude, brand reputation
ARBOR DOI:	10.24451/arbor.11845
URI:	https://arbor.bfh.ch/id/eprint/11845