Within Touching Distances: Customers' Perceived Closeness in Mobile Marketing
Version
Published
Date Issued
2020-05
Author(s)
Type
Conference Paper
Language
English
Organization
Conference
Proceedings of the European Marketing Academy Conference 2020
Submitter
Konya-Baumbach, Elisa
Citation apa
Barth, M., Kuester, S., & Konya-Baumbach, E. (2020). Within Touching Distances: Customers’ Perceived Closeness in Mobile Marketing. Proceedings of the European Marketing Academy Conference 2020. https://doi.org/10.24451/arbor.18953
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