How Do Others Feel About It? How Emotional Contagion via Customer Reviews Influences Consumer Judgments

URI
Version
Published
Date Issued
2022-02-20
Author(s)
Type
Conference Paper
Language
English
Subjects

emotional contagion

customer reviews

consumer judgments

feelings-as-informati...

ISBN
978-0-87757-012-7
DOI
Series/Report No.
Proceedings
Publisher URL
Organization
Volume
33
Conference
2022 AMA WINTER ACADEMIC CONFERENCE: Reconnecting and Reconceiving the Marketplace
Publisher
American Marketing Association
Submitter
Konya-Baumbach, Elisa
Citation apa
Konya-Baumbach, E. (2022). How Do Others Feel About It? How Emotional Contagion via Customer Reviews Influences Consumer Judgments (Vol. 33). American Marketing Association. https://doi.org/10.24451/arbor.18952
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2022-AMA-Winter-Conference-Proceedings-2.pdf

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