Information material for migrant populations in Switzerland: the example of physical activity promotion

In order to develop information material on physical activity and sports for migrant populations, the specific needs of these target groups with regard to motivation, barriers and accessibility were analysed. Based on the results, an information brochure was developed and its use was evaluated both by monitoring of incoming orders and by semistructured interviews with professionals. The main motives and obstacles for physical activity of different migrant groups as well as other important topics to be covered were identified. Important insights could be gained regarding design and distribution. Brochures in eight different languages were published, ordered and distributed. Most of the conclusions from the needs assessment were confirmed in the evaluation and possibilities for further developments were identified.