Consistent, Authentic & Emotional: Design-based innovation in Artistic Perfumery

This paper examines an innovative and design-based product development process in artistic perfumery. The growing segment of artistic perfumery is known for innovative designs and concepts. One of the players in this niche segment is a design agency that has developed an alternative design-based approach to developing perfumes. The drivers that lead the perfume-making are a strong sense for aesthetic consistency, a passion for authenticity and an unusual presence of an emotional dimension throughout the process.