The Double-Edged Sword of Artificial Empathy

Herzig, Kjell; Kuester, Sabine; Konya-Baumbach, Elisa

The Double-Edged Sword of Artificial Empathy

URI

https://arbor.bfh.ch/handle/arbor/37062

Version

Published

Date Issued

2024-05-29

Author(s)

Herzig, Kjell

Kuester, Sabine

Konya-Baumbach, Elisa

Type

Conference Paper

Language

English

Journal

Proceedings of the European Marketing Academy Conference 2024

Publisher URL

https://emac2024.org/assets/docs/final-programme-0530.pdf

Organization

Institut Marketing & Global Management

Marketing

Wirtschaft

Conference

Proceedings of the European Marketing Academy Conference 2024

Submitter

Konya-Baumbach, Elisa

Citation apa

Herzig, K., Kuester, S., & Konya-Baumbach, E. (2024). The Double-Edged Sword of Artificial Empathy. In Proceedings of the European Marketing Academy Conference 2024. Proceedings of the European Marketing Academy Conference 2024. https://arbor.bfh.ch/handle/arbor/37062