THE CONSUMER AS THE LAST CONSTRAINT: ADDRESSING PSYCHOLOGICAL CONSTRAINTS IN NEW PRODUCT DEVELOPMENT

URI
Version
Published
Date Issued
2018
Author(s)
Type
Book Chapter
Language
English
Subjects
H Social Sciences (General)
ISBN
978-1-119-38930-9
Publisher DOI
Publisher URL
Organization
Publisher
John Wiley & Sons, Inc.
Submitter
Gurtner, Nadine
Citation apa
Hietschold, N. (2018). THE CONSUMER AS THE LAST CONSTRAINT: ADDRESSING PSYCHOLOGICAL CONSTRAINTS IN NEW PRODUCT DEVELOPMENT. In Leveraging Constraints for Innovation: New Product Development Essentials from the PDMA (pp. 39–58). John Wiley & Sons, Inc. https://arbor.bfh.ch/handle/arbor/39595