Overstated or Understated? An Anchoring and Adjustment Model for How Conflicting Lay Theories Guide Judgments of Product Lifespan Claims
Version
Published
Date Issued
2023-10-29
Author(s)
Type
Conference Paper
Language
English
Related URL
Organization
Conference
Association for Consumer Research Conference 2023
Submitter
Konya-Baumbach, Elisa
Citation apa
Isaac, M., Konya-Baumbach, E., & Walker Reczek, R. (2023). Overstated or Understated? An Anchoring and Adjustment Model for How Conflicting Lay Theories Guide Judgments of Product Lifespan Claims. Association for Consumer Research Conference 2023. https://arbor.bfh.ch/handle/arbor/36001