Really New Product Launch Strategies: Prescriptive Advice to Managers from Consumer Research Insights
Version
Published
Date Issued
2023-04-01
Author(s)
Editor(s)
Bstieler, Ludwig
Noble, Charles H.
Type
Book Chapter
Language
English
Subjects
H Social Sciences (General)
ISBN
978-1-119-89021-8
Organization
Publisher
John Wiley & Sons
Submitter
Feurer, Sven
Citation apa
Feurer, S., Hoeffler, S., Zhao, M., & Herzenstein, M. (2023). Really New Product Launch Strategies: Prescriptive Advice to Managers from Consumer Research Insights (L. Bstieler & C. H. Noble, Eds.). John Wiley & Sons. https://arbor.bfh.ch/handle/arbor/35745