Alexa, Are You Connected to the CIA?” – Uncovering Consumers’ Resistances to Smart Products

Raff, Stefan; Wentzel, Daniel

Alexa, Are You Connected to the CIA?” – Uncovering Consumers’ Resistances to Smart Products

URI

https://arbor.bfh.ch/handle/arbor/39901

Version

Published

Date Issued

2018-03

Author(s)

Raff, Stefan

Wentzel, Daniel

Type

Conference Paper

Language

English

Publisher URL

http://www.emac-2018.org/r/default.asp?iId=IDHGLH

Organization

Wirtschaft

Conference

47th European Marketing Academy Conference (EMAC)

Submitter

Raff-Heinen, Stefan

Citation apa

Raff, S., & Wentzel, D. (2018). Alexa, Are You Connected to the CIA?” – Uncovering Consumers’ Resistances to Smart Products. 47th European Marketing Academy Conference (EMAC). https://arbor.bfh.ch/handle/arbor/39901