An analysis of antecedents and consequences of trust in a corporate brand

URI
Version
Published
Date Issued
2007-09-25
Author(s)
Type
Article
Language
English
Subjects
HF Commerce
DOI
Journal
European Journal of Marketing
ISSN
0309-0566
Publisher URL
Related URL
Organization
Volume
41
Issue
9-10
Publisher
Emerald Publishing Limited
Submitter
Sichtmann, Christina
Citation apa
Sichtmann, C. (2007). An analysis of antecedents and consequences of trust in a corporate brand. In European Journal of Marketing (Vol. 41, Issues 9–10). Emerald Publishing Limited. https://doi.org/10.24451/arbor.18238
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