Me, Myself, and I – Uncovering the Effects of Product Name Personalization

Raff, Stefan; Nägele, Nora; Wentzel, Daniel

Me, Myself, and I – Uncovering the Effects of Product Name Personalization

URI

https://arbor.bfh.ch/handle/arbor/38936

Version

Published

Date Issued

2017-05

Author(s)

Raff, Stefan

Nägele, Nora

Wentzel, Daniel

Type

Conference Paper

Language

English

Publisher URL

https://www.emac-online.org/emac-annual-conference/past-conferences

Organization

Wirtschaft

Conference

46th European Marketing Academy Conference (EMAC)

Submitter

Raff-Heinen, Stefan

Citation apa

Raff, S., Nägele, N., & Wentzel, D. (2017). Me, Myself, and I – Uncovering the Effects of Product Name Personalization. 46th European Marketing Academy Conference (EMAC). https://arbor.bfh.ch/handle/arbor/38936