Effektivität anthropomorphisierter Chatbots in Kundeninteraktionen

URI
Version
Published
Date Issued
2020
Author(s)
Biller, Miriam
Kuester, Sabine
von Janda, Sergej
Type
Report
Language
German
Series/Report No.
IMU Research Insights
Publisher URL
Organization
Volume
68
Publisher
University of Mannheim, Institute for Market-Oriented Management
Submitter
Konya-Baumbach, Elisa
Citation apa
Biller, M., Konya-Baumbach, E., Kuester, S., & von Janda, S. (2020). Effektivität anthropomorphisierter Chatbots in Kundeninteraktionen (Vol. 68). University of Mannheim, Institute for Market-Oriented Management. https://arbor.bfh.ch/handle/arbor/41516