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  4. Growing Influence of Fake News on Social Media and the Web. Possible Effects on Consumer Attitude and Brand Reputation
 

Growing Influence of Fake News on Social Media and the Web. Possible Effects on Consumer Attitude and Brand Reputation

URI
https://arbor.bfh.ch/handle/arbor/41979
Version
Published
Date Issued
2020-02-07
Author(s)
Kaya, Ugur
Gees, Thomas  
Koumpis, Adamantios  
Type
Conference Paper
Language
English
Subjects

fake news

consumer attitude

brand reputation

Abstract
It is part of the ancient Greek mythology so some type of fakes news as well, but for Heracles
to kill the Lernaean Hydra, he needed a good plan. We also badly need a good plan if not to eradicate, but at least to tame the growing influence of fake news on Social Media and the Web.
Subjects
H Social Sciences (General)
DOI
10.24451/arbor.11845
https://doi.org/10.24451/arbor.11845
Publisher URL
http://ag-pop.de/
Organization
Institut Digital Enabling (IDE)  
Institut Digital Technology Management  
Conference
„The People vs. The Power Bloc“(?) – Interdisziplinäre Perspektiven auf Pop und Populismen - 12. Jahrestagung der AG Populärkultur und Medien in der Gesellschaft für Medienwissenschaft
Submitter
KoumpisA
Citation apa
Kaya, U., Gees, T., & Koumpis, A. (2020). Growing Influence of Fake News on Social Media and the Web. Possible Effects on Consumer Attitude and Brand Reputation. „The People vs. The Power Bloc“(?) – Interdisziplinäre Perspektiven auf Pop und Populismen - 12. Jahrestagung der AG Populärkultur und Medien in der Gesellschaft für Medienwissenschaft. https://doi.org/10.24451/arbor.11845
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