Is a Pink Tax Perceived Less Fair than a Blue Tax?

URI

https://arbor.bfh.ch/handle/arbor/37305

Version

Published

Date Issued

2024-05-29

Author(s)

Ryf, Svenja

von Däniken, Tina

Type

Conference Paper

Language

English

Subjects

H Social Sciences (General)

Publisher URL

http://www.emac-online.org/

Related URL

https://emac2024.org/

Organization

Institut Marketing & Global Management

Global Management

Conference

53rd Annual Conference of the Eurpoean Marketing Academy

Submitter

Feurer, Sven

Citation apa

Ryf, S., Feurer, S., & von Däniken, T. (2024). Is a Pink Tax Perceived Less Fair than a Blue Tax? 53rd Annual Conference of the Eurpoean Marketing Academy. https://arbor.bfh.ch/handle/arbor/37305