Understanding and Responding to Negative Emotions in Consumer Resistance to Innovations

URI
Version
Published
Date Issued
2017
Author(s)
Spanjol, Jelena
Type
Conference Paper
Subjects
H Social Sciences (General)
DOI
Publisher DOI
Journal
Academy of Management Proceedings
ISSN
0065-0668
Organization
Volume
2017
Issue
1
Conference
Academy of Management Anual Meeting 2017
Submitter
Gurtner, Nadine
Citation apa
Hietschold, N., Gurtner, S., & Spanjol, J. (2017). Understanding and Responding to Negative Emotions in Consumer Resistance to Innovations. In Academy of Management Proceedings (Vol. 2017, Issue 1). https://doi.org/10.24451/arbor.20
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