What do lies and deception have to do with it? Toward a phronetic foundation of entrepreneurial bricolage

Lévi-Strauss’s (1962) concept of ‘bricolage’ has been used by entrepreneurship scholars to shed light on what entrepreneurs actually do under conditions of resource constraints (Baker et al., 2003; Baker and Nelson, 2005; Desa, 2012; Duymedjian, & Rüling, 2010; Garud & Karnøe, 2003; Phillips & Tracey, 2007). In just over a decade, bricolage has become an indispensable part of the entrepreneurship research toolbox (Fisher, 2012), which is reflected in the fact that Baker and Nelson’s (2005) foundational article on bricolage was recently awarded the 2020 Foundational Paper Award by the Entrepreneurship Division of the Academy of Management. It thus appears tenable to argue that bricolage forms a default choice for any entrepreneurship scholar interested in understanding entrepreneurial behavior during the creation and development of new ventures in resource-restricted contexts. etc.