Get the show on the road: Go-to-market strategies for e-innovations of start-ups

URI
Version
Published
Date Issued
2018-02
Author(s)
Kuester, Sabine
Schuhmacher, Monika C.
Type
Article
Language
English
Subjects

Go-to-market strategy...

DOI
Publisher DOI
Journal
Journal of Business Research
ISSN
0148-2963
Publisher URL
Organization
Volume
83
Publisher
Elsevier
Submitter
Konya-Baumbach, Elisa
Citation apa
Konya-Baumbach, E., Kuester, S., & Schuhmacher, M. C. (2018). Get the show on the road: Go-to-market strategies for e-innovations of start-ups. In Journal of Business Research (Vol. 83). Elsevier. https://doi.org/10.24451/arbor.18872
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