Overcoming consumer resistance to innovations - an analysis of adoption triggers

URI
Version
Published
Date Issued
2017
Author(s)
Reinhardt, Ronny
Hietschold, Nadine
Type
Article
Language
English
Subjects
H Social Sciences (General)
DOI
Publisher DOI
Journal
R&D Management
ISSN
00336807
Organization
Volume
49
Issue
2
Submitter
Gurtner, Nadine
Citation apa
Reinhardt, R., Hietschold, N., & Gurtner, S. (2017). Overcoming consumer resistance to innovations - an analysis of adoption triggers. In R&D Management (Vol. 49, Issue 2). https://doi.org/10.24451/arbor.16
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