The Modest Marketer: Do Consumers Ever Assume that Products Last Longer Than Marketers Claim?

URI
Version
Published
Date Issued
2019-10-20
Author(s)
Isaac, Mathew
Type
Conference Paper
Language
English
DOI
Series/Report No.
Advances in Consumer Research
Publisher URL
Related URL
Organization
Volume
47
Conference
Association for Consumer Research Conference 2019
Publisher
Association for Consumer Research
Submitter
Konya-Baumbach, Elisa
Citation apa
Isaac, M., & Konya-Baumbach, E. (2019). The Modest Marketer: Do Consumers Ever Assume that Products Last Longer Than Marketers Claim? (Vol. 47). Association for Consumer Research. https://doi.org/10.24451/arbor.18954
File(s)
Loading...
Thumbnail Image

restricted

Name

document.pdf

License
Publisher
Version
published
Size

661.27 KB

Format

Adobe PDF

Checksum (MD5)

128a4c59f7eaadedbbd96f5c99825bce