Improving reproductive health care by understanding spatial affiances: A multimodal inquiry of a Vietnamese social franchise.

The aim of this paper is to cultivate sensitivity for how organizational space instigates new embodied experiences and possibilities for action. Spatial experiences influence how we make sense of a given organization based on how we perceive, use, feel, smell and taste it (de Vaujany, Dandoy, Grandazzi, & Faure, 2019). Organizational space affords individuals certain meanings, emotions and opportunities for action. To understand how organizational space influences people’s experiences and actions (and vice versa: note that people’s actions also determine the meaning of organizational space), we hark back to multimodal research which purports that any attempt at understanding organizational phenomena, notably space, would need to consider not only textual information, but also visual and sensual, as well as material sources of information (Boxenbaum, Jones, Meyer, & Svejenova, 2018; de Vaujany, Adrot, Boxenbaum, & Leca, 2019; Höllerer et al., 2019; Meyer, Jancsary, Höllerer, & Boxenbaum, 2018). A focus on multimodality allows us to investigate the affordances of organizational space (Gibson, 2015; Wagman & Blau, 2020). While multimodal research has provided myriad theoretical and methodological impulses to organization studies, what seems to be missing are granular studies attending to how the importance and influence of specific modes changes over time (Zilber, 2018).