How Do Others Feel About It? How Emotional Contagion via Customer Reviews Influences Consumer Judgments
Version
Published
Date Issued
2022-05-27
Author(s)
Type
Conference Paper
Language
English
Organization
Conference
Proceedings of the European Marketing Academy 51st Conference 2022
Submitter
Konya-Baumbach, Elisa
Citation apa
Konya-Baumbach, E. (2022). How Do Others Feel About It? How Emotional Contagion via Customer Reviews Influences Consumer Judgments. Proceedings of the European Marketing Academy 51st Conference 2022. https://doi.org/10.24451/arbor.19030
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