Design Thinking in Digital Environments

Design thinking (DT) as an innovation method has gained increasing importance in recent years, both for traditional and digital products. However, the rapid acceleration of digitalization across all domains of the modern working world has changed the way innovation management and DT are conducted. As a result, highly interactive offline workshops have been replaced by remote online workshops, which are supported by digital tools. This radical shift warrants a reconsideration of the potentially socio-psychological dynamics within DT workshops. To address this, we conducted 16 qualitative in-depth interviews with DT experts from different backgrounds and contextualized our interview findings with construal level theory and embodied cognition. Thus, we show how the DT process is affected by the changing socio-psychological dynamics created by the shift to digital environments. In sum, we identify both chances and challenges of DT in digital environments and derive implications for future research and practice in this area.