Making a first impression as a start-up: Strategies for a successful digital innovation launch

URI
Version
Published
Date Issued
2020
Author(s)
Schuhmacher, Monika
Kuester, Sabine
Kuharev, Victoria
Type
Report
Language
English
Series/Report No.
Mannheim Business Research Insights
Publisher URL
Organization
Volume
1
Publisher
University of Mannheim, Business School
Submitter
Konya-Baumbach, Elisa
Citation apa
Konya-Baumbach, E., Schuhmacher, M., Kuester, S., & Kuharev, V. (2020). Making a first impression as a start-up: Strategies for a successful digital innovation launch (Vol. 1). University of Mannheim, Business School. https://arbor.bfh.ch/handle/arbor/42012