AI Advocating Virtues: When AI-Based Voice Assistants Speak Up Against Abusive Consumers

URI
Version
Published
Date Issued
2024-07-01
Author(s)
Mueller, Alexander
Kuester, Sabine
Type
Conference Paper
Language
English
Related URL
Organization
Conference
American Marketing Association Consumer Behavior Special Interest Group Conference 2024
Submitter
Konya-Baumbach, Elisa
Citation apa
Mueller, A., Konya-Baumbach, E., & Kuester, S. (2024). AI Advocating Virtues: When AI-Based Voice Assistants Speak Up Against Abusive Consumers. American Marketing Association Consumer Behavior Special Interest Group Conference 2024. https://arbor.bfh.ch/handle/arbor/37234