Investigating consumers’ hesitant adoption of medical artificial intelligence

URI
Version
Published
Date Issued
2023-02-11
Author(s)
Biller, Miriam
Kuester, Sabine
Type
Conference Paper
Language
English
ISBN
978-0-87757-015-8
Publisher URL
Organization
Conference
American Marketing Association Winter Educators' Conference 2023
Submitter
Konya-Baumbach, Elisa
Citation apa
Konya-Baumbach, E., Biller, M., & Kuester, S. (2023). Investigating consumers’ hesitant adoption of medical artificial intelligence. American Marketing Association Winter Educators’ Conference 2023. https://arbor.bfh.ch/handle/arbor/36080