Incorporating the creative subject: Branding outside–in through identity incentives

URI
Version
Published
Date Issued
2017-04-01
Author(s)
Kärreman, Dan
Type
Article
Language
English
DOI
Publisher DOI
Journal
Human Relations
ISSN
0018-7267
Organization
Volume
70
Issue
4
Submitter
Endrissat, Nada
Citation apa
Endrissat, N., Kärreman, D., & Noppeney, C. (2017). Incorporating the creative subject: Branding outside–in through identity incentives. In Human Relations (Vol. 70, Issue 4). https://doi.org/10.24451/arbor.106
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