Promotion of physical activity and sport in adolescents - first experiences of the Internet programme www.feelok.ch

The physical activity programme of feelok makes use of the multidimensionality of this health-related Internet platform for adolescents. It consists of an “energy test” providing individualised feedback on physical activity behaviour, a section for physically inactive individuals, one for physically active youths, and other tools. In 2008, feelok had 100 840 visits of more than three minutes duration, of which 12.0% concerned the physical activity programme. There are indications that feelok and its physical activity programme reach a broad range of adolescents and that its tools and elements are well accepted and appreciated. Further research, development and implementation strategies will be needed to maintain the attractiveness of the programme and to improve its reach and impact on physical activity behaviour.