Investigating consumers’ hesitant adoption of medical artificial intelligence

Konya-Baumbach, Elisa; Biller, Miriam; Kuester, Sabine

Investigating consumers’ hesitant adoption of medical artificial intelligence

URI

https://arbor.bfh.ch/handle/arbor/34487

Version

Published

Date Issued

2022-10

Author(s)

Konya-Baumbach, Elisa

Biller, Miriam

Kuester, Sabine

Type

Conference Paper

Language

English

Publisher URL

https://www.acrwebsite.org/web/conferences/north-american-conference

Organization

Marketing

Wirtschaft

Institut Marketing & Global Management

Volume

50

Conference

Investigating consumers’ hesitant adoption of medical artificial intelligence

Submitter

Konya-Baumbach, Elisa

Citation apa

Konya-Baumbach, E., Biller, M., & Kuester, S. (2022). Investigating consumers’ hesitant adoption of medical artificial intelligence (Vol. 50). https://arbor.bfh.ch/handle/arbor/34487