Seeing Trust – Smelling Trust: Communicating emotions in a Design Process

Noppeney, Claus; Lzicar, Robert; Endrissat, Nada (11 September 2012). Seeing Trust – Smelling Trust: Communicating emotions in a Design Process In: 8th International Conference on Design and Emotion: OUT OF CONTROL. London, UK. 11.-14.09.2012.

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This paper is about a visually designed object that communicates the emotion of “trust” in a perfume- making process. Analyzing the design of the object it raises the issue of how to represent and communicate an emotion visually. This question has previously been discussed in the context of mood boards used in design processes. The analysis of the empirical case however reveals that this designed object significantly differs from conventional mood boards in terms of the designed elements, the degree of elaboration, authorship, target users, changeability and the function in the design process. As a visual concept the designed object communicates a personal interpretation of trust to the different stakeholders in the design process. Yet, the concept cannot simply be de-coded. Instead, the complex design of the object involves the user in meaningful sense-making activities. Thus, the case from artistic perfumery shows how the design of new communication objects enables cross-disciplinary design processes for emotion related products.

Item Type:

Conference or Workshop Item (Paper)


Bern Academy of the Arts > Institute of Design Research
Business School > Institute for Innovation and Strategic Entrepreneurship > Strategic Entrepreneurship
Business School > Institute for New Work > New Forms of Work and Organisation


Noppeney, Claus;
Lzicar, Robert0000-0002-8212-5661 and
Endrissat, Nada0000-0002-4758-8441


N Fine Arts > NC Drawing Design Illustration
N Fine Arts > NX Arts in general


[UNSPECIFIED] Wissensduft




Robert Lzicar

Date Deposited:

17 Jan 2020 13:01

Last Modified:

17 Mar 2021 21:45

Uncontrolled Keywords:

Emotion Design and Emotion Perfume Visual Communication Visual Analysis Mood Board Strategic Briefing




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