Understanding Storytelling in the Context of Information Systems

Weissenfeld, Katinka; Abramova, Olga; Krasnova, Hanna (2017). Understanding Storytelling in the Context of Information Systems In: 23d Americas Conference on Information Systems 2017. AIS Association for Information Systems

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Storytelling has been used for a long time as a powerful communication tool. In the time of digital transformation storytelling is rediscovered on online platforms for e-commerce or crowdfunding projects. Digital storytelling is also increasingly used in the social media context, including online blogs, on Twitter or in the form of online reviews of services and products. Across all these digital settings, storytelling is used in order to transport a complex content more vividly to the audience and to ensure that the audience remembers the content as long as possible. In these digital forms of storytelling, textual description is frequently supplemented by digital elements like video, pictures or hypertexts. Recognizing importance of these developments, in this paper we provide an overview of existing studies on storytelling with a particular focus on information systems settings.

Item Type:

Conference or Workshop Item (Paper)


Business School > Institute for Public Sector Transformation > Public Sector Innovation
Business School


Weissenfeld, Katinka;
Abramova, Olga and
Krasnova, Hanna


AIS Association for Information Systems


Service Account

Date Deposited:

10 Sep 2019 14:05

Last Modified:

10 Sep 2019 14:05

Uncontrolled Keywords:

Storytelling, information systems, digital storytelling, crowdfunding, e-commerce, social media





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