Bringing Representativeness into Social Media Monitoring and Analysis

Kaschewsky, Michael; Sobkowicz, Pawel; Hernández Lobato, José Miguel; Bouchard, Guillaume; Archambeau, Cedric; Scharioth, Nicolas; Manchin, Robert; Gschwend, Adrian; Riedl, Reinhard (2013). Bringing Representativeness into Social Media Monitoring and Analysis In: 46th Hawaii International Conference on System Sciences. 46th Hawaii International Conference on System Sciences (HICSS 2013): Vol. 3 (pp. 2003-2012). Piscataway: IEEE Service Center 10.1109/HICSS.2013.120

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The opinions, expectations and behavior of citizens are increasingly reflected online – therefore, mining the internet for such data can enhance decision-making in public policy, communications, marketing, finance and other fields. However, to come closer to the representativeness of classic opinion surveys there is a lack of knowledge about the socio-demographic characteristics of those voicing opinions on the internet. This paper proposes to calibrate online opinions aggregated from multiple and heterogeneous data sources with traditional surveys enhanced with rich socio-demographic information to enable insights into which opinions are expressed on the internet by specific segments of society. The goal of this research is to provide professionals in citizen- and consumer-centered domains with more concise near real-time intelligence on online opinions. To become effective, the methodologies presented in this paper must be integrated into a coherent decision support system.

Item Type:	Conference or Workshop Item (Paper)
Division/Institute:	Business School > Institute for Digital Enabling School of Social Work Business School > Institute for Digital Technology Management
Name:	Kaschewsky, Michael; Sobkowicz, Pawel; Hernández Lobato, José Miguel; Bouchard, Guillaume; Archambeau, Cedric; Scharioth, Nicolas; Manchin, Robert; Gschwend, Adrian and Riedl, Reinhard
ISBN:	978-1-4673-5933-7
Series:	46th Hawaii International Conference on System Sciences (HICSS 2013)
Publisher:	IEEE Service Center
Language:	English
Submitter:	Service Account
Date Deposited:	14 Jan 2020 13:35
Last Modified:	11 Jul 2020 09:40
Publisher DOI:	10.1109/HICSS.2013.120
ARBOR DOI:	10.24451/arbor.7504
URI:	https://arbor.bfh.ch/id/eprint/7504