Die rhetorische Designanalyse und Buchanans ›Design-Argument‹ – am Beispiel des Lego Star Wars AT-AT Walker 4483.

Scheuermann, Arne (2017). Die rhetorische Designanalyse und Buchanans ›Design-Argument‹ – am Beispiel des Lego Star Wars AT-AT Walker 4483. In: Vidal, Francesca (ed.) Rhetorik. Ein internationales Jahrbuch (pp. 109-127). Berlin/Boston: De Gruyter https://doi.org/10.1515/rhet.2017.008

[img]
Preview
Text
rhet.2017.008.pdf - Published Version
Available under License Publisher holds Copyright.

Download (98MB) | Preview

With his concept of the »design argument«, Richard Buchanan presented a classification system in 1985 that allows us to differentiate different impact goals in analysing design artefacts. In the present article, this system is combined with the method of rhetorical design analysis after the Bernese model. Using a Lego set as an example, it is demonstrated how designers apply rhetorical techniques to achieve affects and how these function. Furthermore, it is explained how the emotions of adult Lego fans are prompted and influenced by building the (and playing with the) Lego Star Wars AT-AT Walker #4483 model. At the same time, this case study makes a contribution to the cultural history of the pop-culture cross-over of Lego and Star Wars.

Item Type:

Book Section (Book Chapter)

Division/Institute:

Bern University of the Arts > Fachbereich Gestaltung und Kunst
Bern University of the Arts

Name:

Scheuermann, Arne and Vidal, Francesca

Publisher:

De Gruyter

Language:

German

Submitter:

Admin import user

Date Deposited:

17 Dec 2019 10:48

Last Modified:

10 Jul 2020 17:34

Publisher DOI:

https://doi.org/10.1515/rhet.2017.008

ARBOR DOI:

10.24451/arbor.6558

URI:

https://arbor.bfh.ch/id/eprint/6558

Actions (login required)

View Item View Item
Provide Feedback