The Rumor Mill or 'How Rumors Evade the Grasp of Research'.

Schmid, Jimmy; Klingemann, Harald; Bandyopadhyay, Boris; Scheuermann, Arne (2017). The Rumor Mill or 'How Rumors Evade the Grasp of Research'. Design Issues, 33(4), pp. 30-43.

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Shifts between concepts of “graphic design” and “visual communication” offer numerous topical links and demonstrate their relevance for our research question: “How can communication designers design and steer rumor-based communication?” An interdisciplinary research team at the Bern University of the Arts (HKB) launched the project “Gerüchtekuchee” (“Rumour mill”) and conducted an experiment by planting a real-life rumor in organizational context. Results together with evidence from a literature review informed a practice application—“The Rumor Fighter”—as part of a museum exhibition, Gerücht: Museum für Kommunikation [Rumor: Museum of Communication], in Bern, Berlin, Frankfurt.

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Newspaper or Magazine Article


Bern Academy of the Arts
Bern Academy of the Arts > Institute of Design Research
Bern Academy of the Arts > HKB Teaching


Schmid, Jimmy0000-0002-4819-1120;
Klingemann, Harald0000-0003-0957-7220;
Bandyopadhyay, Boris and
Scheuermann, Arne0000-0001-5134-2121






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Date Deposited:

13 Aug 2019 15:22

Last Modified:

19 Apr 2022 21:45

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