Coca Calderón, Barbara; Naef, Josef Heinrich; Tokarski, Kim Oliver (2015). Multinational Corporations and Social Responsibility International Journal of Applied Management Sciences and Engineering, 2(1), pp. 1-15. IGI Global 10.4018/ijamse.2015010101
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Per204_Coca-Naef-Tokarski-Multinational Corp and CSR.pdf - Published Version Available under License Publisher holds Copyright. Download (791kB) | Preview |
Non-governmental organisations often accuse multinational corporations of exploiting the various legal environments in different countries to their advantage in order to avoid the assumption of responsibility for human rights violations or environmental disasters. This empirical study shows that non-governmental organisations (NGOs) can, by employing various instruments, increase the likelihood of multinational corporations accepting social and environmental responsibility for their actions. These instruments, ranging from dialogue to scandalisation, are intended to influence corporate behaviour and their use depends on the pressure the NGO wishes to exert on a particular company. All instruments need careful research and the gathering of evidence, including witness statements. To gain public attention the information must be well prepared for the media, resonate in the corporation’s domestic market, stimulate concern and be up-to-date. The most promising activities are those that emphasise that economic success could be compromised to the key decision makers within the company.
Item Type: |
Newspaper or Magazine Article |
|---|---|
Division/Institute: |
Business School |
Name: |
Coca Calderón, Barbara; Naef, Josef Heinrich and Tokarski, Kim Oliver |
ISSN: |
2327-7483 |
Publisher: |
IGI Global |
Language: |
English |
Submitter: |
Service Account |
Date Deposited: |
02 Sep 2019 16:22 |
Last Modified: |
02 Dec 2019 08:25 |
Publisher DOI: |
10.4018/ijamse.2015010101 |
ARBOR DOI: |
10.24451/arbor.5786 |
URI: |
https://arbor.bfh.ch/id/eprint/5786 |
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