Beyond the eye of the beholder. Scent innovation through analogical reconfiguration.

Islam, Gazi; Endrissat, Nada; Noppeney, Claus (11 February 2016). Beyond the eye of the beholder. Scent innovation through analogical reconfiguration. Organization studies, special issue on innovation in the creative industries., 37(6), pp. 769-795. 10.1177/0170840615622064

[img] Text
Islametal2016Beyondtheeyeofthebeholder_OSonline.pdf - Published Version
Restricted to registered users only
Available under License Publisher holds Copyright.

Download (833kB) | Request a copy

The current paper examines analogical processes as drivers of innovation in the creative industries. Based on a longitudinal case study of a signature perfume label, we argue that analogies embody cultural schemas in diverse material modalities, a process commonly referred to as analogical schematization. We highlight the role of materiality to ground these analogical processes, bridging embodied cognition and material products. We extend knowledge in this area by showing, among perfumers, how analogies work not only vertically from idea to concrete product but also horizontally across modalities, leveraging material affordances in a process that we label analogical reconfiguration. We discuss the implications of understanding innovation as being driven by analogical processes where materiality is key in creating novel, yet seemingly familiar, products in the creative industries.

Item Type:

Newspaper or Magazine Article


Business School


Islam, Gazi;
Endrissat, Nada0000-0002-4758-8441 and
Noppeney, Claus




Service Account

Date Deposited:

09 Aug 2019 11:23

Last Modified:

17 Mar 2021 21:45

Publisher DOI:


Uncontrolled Keywords:

analogy, creative industries, design, embodied cognition, innovation, materiality, perfume-making




Actions (login required)

View Item View Item
Provide Feedback