Viusal Organizing: Balancing coordination and creative freedom via mood boards

Endrissat, Nada; Noppeney, Claus; Islam, Gazi (2015). Viusal Organizing: Balancing coordination and creative freedom via mood boards Journal of Business Research, 69(7), pp. 2353-2362. Elsevier 10.1016/j.jbusres.2015.10.004

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How is organizing accomplished in contexts that require coordination to be balanced with creative freedom? The paper addresses this question by building on literature that highlights the active role of objects in coordination and organizing processes as well as the recent turn to visual objects in organization studies. Using empirical data from a design process in artistic perfumery, the paper shows how independent actors and their sub-products are coordinated by means of a visual mood board that is able to maintain plurality while also having a directing and aligning effect. We discuss the potential of mood boards as an example of the wider phenomenon of aesthetic objects, connecting senses and emotion and providing a link across people in the creative industries and elsewhere.

Item Type:

Journal Article (Original Article)

Division/Institute:

Business

Name:

Endrissat, Nada0000-0002-4758-8441;
Noppeney, Claus and
Islam, Gazi

Publisher:

Elsevier

Language:

English

Submitter:

Admin import user

Date Deposited:

07 Aug 2019 14:41

Last Modified:

17 Mar 2021 21:45

Publisher DOI:

10.1016/j.jbusres.2015.10.004

Uncontrolled Keywords:

Creativity, Design process, Mood board, Organizing, Perfumery, Visual materiality

ARBOR DOI:

10.24451/arbor.5493

URI:

https://arbor.bfh.ch/id/eprint/5493

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