Fundseekers, networkers, buzzmakers, and crowdsourcers: Conceptualizing social entrepreneurial crowdfunding’

Riniker, Maria; Dey, Pascal (4 August 2023). Fundseekers, networkers, buzzmakers, and crowdsourcers: Conceptualizing social entrepreneurial crowdfunding’ In: 83rd Annual Meeting of the Academy of Management Conference. Boston, USA. 4.-8.8.2023.

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Crowdfunding has been identified as an apt mechanism for financing social enterprises' pro-jects and ventures. While the academic literature has offered detailed analyses of specific elements and success factors of social entrepreneurial crowdfunding, we argue that this research endeavor is getting 'too narrow too early.' Specifically, we claim that the dominance of quantitative studies based on publicly available data and the lack of conceptual clarity have produced many detailed but isolated findings that do not combine to form a comprehensive understanding of social entre-preneurial crowdfunding. As a path forward, we use this paper to offer a more integrative under-standing of social entrepreneurial crowdfunding that theorizes how social entrepreneurs utilize crowdfunding platforms to create value for their ventures and stakeholders. Drawing on previous research on social entrepreneurial crowdfunding and various additional bodies of literature, we conceptualize four social entrepreneurial personae – funding seeker, networker, buzz-maker, and crowdsourcer – that describe the different ways social entrepreneurs use crowdfunding, as well as their goals, tactics, and problems. This paper aims to offer a more holistic understanding of the inner workings of social entrepreneurial crowdfunding and to point out future research directions.

Item Type:	Conference or Workshop Item (Paper)
Division/Institute:	Business School > Institute for Innovation and Strategic Entrepreneurship Business School > Institute for Innovation and Strategic Entrepreneurship > Low-end Innovation Business School
Name:	Riniker, Maria0000-0002-1999-0804 and Dey, Pascal0000-0003-2792-0061
Subjects:	H Social Sciences > H Social Sciences (General)
Language:	English
Submitter:	Pascal Dey
Date Deposited:	21 Aug 2024 10:10
Last Modified:	21 Aug 2024 10:10
Related URLs:	https://aom.org/events/event-detail/2023...
Uncontrolled Keywords:	Crowdfunding Social entrepreneurship Theorizing Social entrepreneurial personae
ARBOR DOI:	10.24451/arbor.22188
URI:	https://arbor.bfh.ch/id/eprint/22188