Bühlmann, Flurin; Schellinger, Jochen (2024). Omni-Channel-Strategien im Non-Food-Detailhandel. Bestandsaufnahme, Trends und Gestaltungsperspektiven In: Tokarski, Kim Oliver; Endrissat, Nada; Kissling-Näf, Ingrid (eds.) Transformation gestalten. Beiträge aus Forschung und Praxis des privaten und öffentlichen Sektors (pp. 131-165). Wiesbaden: Springer Gabler 10.1007/978-3-658-42775-7_7
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Official URL: https://doi.org/10.1007/978-3-658-42775-7_7
Item Type: |
Book Section (Book Chapter) |
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Division/Institute: |
Business School > Institute for New Work Business School |
Name: |
Bühlmann, Flurin; Schellinger, Jochen; Tokarski, Kim Oliver; Endrissat, Nada  0000-0002-4758-8441 and Kissling-Näf, Ingrid 0000-0001-5225-1723 |
Subjects: |
H Social Sciences > H Social Sciences (General) H Social Sciences > HB Economic Theory H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
ISBN: |
978-3-658-42775-7 |
Publisher: |
Springer Gabler |
Language: |
German |
Submitter: |
Jochen Schellinger |
Date Deposited: |
15 Aug 2024 13:01 |
Last Modified: |
15 Aug 2024 13:01 |
Publisher DOI: |
10.1007/978-3-658-42775-7_7 |
Additional Information: |
Softcover ISBN 978-3-658-42774-0 |
Uncontrolled Keywords: |
Omni-Channel-Strategien, Non-Food-Detailhandel, Einzelhandel, Strategisches Management, Vertriebsstrategien |
ARBOR DOI: |
10.24451/arbor.22142 |
URI: |
https://arbor.bfh.ch/id/eprint/22142 |
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