Going International - Strategies and Tactics for Entering Foreign Markets

Ammann, Paul; Lehmann, Ralph; Hauser, Christian (2024). Going International - Strategies and Tactics for Entering Foreign Markets (Submitted). Versus Verlag

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Internationalization has increased significantly in many areas of the economy. Formerly independent sectors are merging into global industries where companies compete internationally. This development affects not only large multinational corporations but also many small and medium-sized enterprises. It is therefore essential for decision-makers in companies to possess scientifically sound, application-oriented knowledge to meet the challenges of internationalization. This book addresses this need. It is based on years of research and development in cooperation with international companies. It tackles practically relevant issues of the internationalization process, conveys scientifically sound knowledge, illustrates this with real case studies, and provides methods and tools for implementing the acquired knowledge.

Item Type:	Book (Monograph)
Division/Institute:	School of Engineering and Computer Science > Institute for Data Applications and Security (IDAS) School of Engineering and Computer Science > Institute for Data Applications and Security (IDAS) > IDAS / International Management School of Engineering and Computer Science
Name:	Ammann, Paul0000-0002-6103-578X; Lehmann, Ralph and Hauser, Christian
Subjects:	H Social Sciences > HD Industries. Land use. Labor H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Publisher:	Versus Verlag
Language:	English
Submitter:	Paul Ammann
Date Deposited:	30 Jul 2024 08:41
Last Modified:	30 Jul 2024 08:41
URI:	https://arbor.bfh.ch/id/eprint/21985