Spring Forward = Fall Back? The Effect of Daylight Saving Time Change on Consumers’ Unhealthy Behavior

Janakiraman, Ramkumar; Kamatham, Harsha; Feurer, Sven; Rishika, Rishika; Phogaat, Bhavna; Girju, Marina (2024). Spring Forward = Fall Back? The Effect of Daylight Saving Time Change on Consumers’ Unhealthy Behavior (In Press). Journal of Marketing SAGE Publications 10.1177/00222429241256570

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Item Type:	Journal Article (Original Article)
Division/Institute:	Bern Academy of the Arts Business School > Institute for Marketing & Global Management > Marketing Business School
Name:	Janakiraman, Ramkumar; Kamatham, Harsha; Feurer, Sven; Rishika, Rishika; Phogaat, Bhavna and Girju, Marina
Subjects:	H Social Sciences > H Social Sciences (General)
ISSN:	0022-2429
Publisher:	SAGE Publications
Language:	English
Submitter:	Sven Feurer
Date Deposited:	16 May 2024 11:47
Last Modified:	16 May 2024 11:47
Publisher DOI:	10.1177/00222429241256570
ARBOR DOI:	10.24451/arbor.21876
URI:	https://arbor.bfh.ch/id/eprint/21876