Spring Forward = Fall Back? The Effect of Daylight Saving Time Change on Consumers’ Unhealthy Behavior

Janakiraman, Ramkumar; Kamatham, Harsha; Feurer, Sven; Rishika, Rishika; Phogaat, Bhavna; Girju, Marina (2024). Spring Forward = Fall Back? The Effect of Daylight Saving Time Change on Consumers’ Unhealthy Behavior Journal of Marketing, 88(6), pp. 64-84. SAGE Publications 10.1177/00222429241256570

Text janakiraman-et-al-2024-express-spring-forward-fall-back-the-effect-of-daylight-saving-time-change-on-consumers.pdf - Accepted Version Restricted to registered users only Available under License Publisher holds Copyright. Download (2MB) | Request a copy

Item Type:	Journal Article (Original Article)
Division/Institute:	Bern Academy of the Arts Business School > Institute for Marketing & Global Management > Marketing Business School
Name:	Janakiraman, Ramkumar; Kamatham, Harsha; Feurer, Sven; Rishika, Rishika; Phogaat, Bhavna and Girju, Marina
Subjects:	H Social Sciences > H Social Sciences (General)
ISSN:	0022-2429
Publisher:	SAGE Publications
Language:	English
Submitter:	Sven Feurer
Date Deposited:	16 May 2024 11:47
Last Modified:	13 Oct 2024 01:43
Publisher DOI:	10.1177/00222429241256570
ARBOR DOI:	10.24451/arbor.21876
URI:	https://arbor.bfh.ch/id/eprint/21876